In recent years, the Great Wall, actively expand overseas markets, overseas sales has paid off, and has set up a sales company in Russia, Australia and South Africa and operating stability. Great Wall also vigorously advances the strategy of localization, the figure in Russia's state of the plant will be the Chinese car companies in the first cover stamping, welding, painting and assembly and so on four big production process of the vehicle manufacturer. The total investment in the project will be $500 million, with an annual production capacity of 150, 000 vehicles.

At the same time, set up r&d center in "neighbourhood" all the way along the route, gathering first-class auto talent, has also become a lot of independent brand automobile enterprises walk out of the important choice. A growing number of self-branded car companies are realizing that accelerating overseas expansion is not just about selling more cars, but about layout. After long-term exploration, the independent brand automobile companies from the original single product export trade into product, technology, talent and capital output common industrial strategy layout.

Great Wall motor co., LTD., chairman of jian-jun wei had said in the 2017 Shanghai auto show, Great Wall motors in Europe, Japan and North America are set up r&d center, has an excellent foreign automobile research and development team, their latest WEY brand on the Great Wall has played a key role.

Similarly, another Chinese independent brand car gac kei has established r&d centers in North America, the centre will take forward-looking technology research and development, design, creative and even product planning and so on research and development work, this is the first step on the gac preach qi into the north American market, more is considered the kei brand new milestone in the process of internationalization.

In the "tree brand, to increase sales" first overseas strategy under the guidance of gac kei has completed the Middle East, southeast Asia, eastern Europe, Africa, America and so on five big plate of 14 countries move later layout, preliminary build the gac kei's global sales network and service system. , general manager of guangzhou passenger car YuJun said, at present, guangzhou kei has combined with the north American market to carry out the prophase research and related preparatory work, and strive to enter the north American market in 2019.

It is the rapid development in recent years that has laid a solid foundation for the development of the "One Belt And One Road" line of the "One Belt And One Road". Since 2009, Chinese auto sales have been the world's largest for eight consecutive years, with sales of more than 28 million in 2016. Among them, more than 14m cars have been branded and market recognition has been greatly improved, and in some segments the market has been able to compete with the international front line brands. At the same time, along with the new energy automotive industry scale rapid expansion and improvement of the industrial chain, new energy vehicles and intelligent made cars are expected to become the breach of the independent brand automobile enterprise ahead.

It is worth noting that the auto brands have not only accelerated the pace of the global layout, but also have obtained rapid growth in their car exports. According to the national development and reform commission (NDRC), the number of cars sold in China was 8.10 million in 2016, up 7.2% from a year earlier. Among them, passenger cars exported 142,000 vehicles, up 20.3% year on year. The car exports 3.34 million vehicles, up 8.5 percent year on year.

And the ministry of industry and information technology, the national development and reform commission, ministry of science and technology recently jointly issued by the "auto industry long-term development planning", also set for the development of China's automobile industry in the next 10 years the roadmap and timetable. Plan explicitly pointed out that in order to enlarge, big independent brand cars as the center, to cultivate internationally competitive enterprise groups, according to the construction of "area" as an opportunity to promote the global layout and the internationalization of industrial system.

Analysts believe that the "area" initiative continues to lead and promote, the independent brand automobile enterprise the current and future master of multinational operation experience in emerging markets and the gathering of talents and development advantages, will provide the products in mature markets such as Europe and the United States to provide powerful reference layout and breakthrough. It is only a matter of time before the self-branded car companies make their way into the us and Europe.